About Us
what we do
Our manifesto
Our manifesto and driving force for running Vitaseege can be summarized in some rather simple but clarifying words that shines through in our everyday interactions with colleague’s principals and customers. It describes the way we see the world and how we work together.
Personal
Business is built on trust and personal relations. We are a small tight team of three working together and close to all our principals and customers.
Dedicated
We have chosen to work within retail and love everything what we do, and also know how to do it right.
Professional
To be successful you have to have the right persons around. Our small professional team has extensive experience that we love to share with others.
Agile
Large companies tend to have long and slow processes. That is NOT how we like it.
Still hungry
The more time we spend and the longer experience we get from food retail the more we want to dig deeper into it to learn more. Retail is detail!
Fun
When we manage to fulfill our manifesto life will be better and our work more fun.
How it started
It all started in 2018. After 20 years + in senior positions within multinational companies, the three of us all were looking for a change in our life.
“Three FMCG-professionals in search for change”
To be frank we were pretty fed up with corporate bullshit, endless meetings, templates, slow processes and the feeling of newer getting down to business. All the stars were aligned, and we got together and decided to CHANGE the business is in FMCG and founded Vitaseege Sverige AB.
Magnus
One early morning Magnus woke up and felt his business development director role did not give him the kick he was looking for. It was time for change. The week after he resigned looking for new adventures.
Jakob
Jakob moved back from Norway with his family after a couple of years as CEO at a Danone-company and was ready for a change and new challenges.
Christoffer
Christoffer sold his company after 7 years in the gift voucher business and searched for a change longing back to the FMCG industry.
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